As the "45" planning to start the year, in the context of China's economic growth slowdown and customized and Internet business, the rise of, doors and windows industry reshuffle will aggravate, enterprises are facing more opportunities and challenges. Therefore, grasp the future development trend of the industry, make timely adjustment and transformation, enterprises can really get ahead and win the initiative.
A window, high-end positioning will be more compelling
Doors and windows products as the use of a large quantity, wide application, its unique advantages determines it has broad market prospects. In the play to their own advantages, the premise of the question appears to improve the use process, high-end doors and windows products began to enter the consumer's attention, the higher the needs and expectations of consumers of high-end products and doors and windows. In 2015, the high-end doors and windows products has been extended to many consumers. In 2016, the doors and windows market demand will gradually to the high-end gathering, and sales growth rate of high-end doors and windows products will be steady development.
Two, customized needs increasingly obvious
According to media statistics, the total annual domestic market customization has reached 600-800 billion yuan, the future market share will increase, unlimited customization Home Furnishing market potential. In 2016, is China's economy bottomed out of a year, is bottoming out of a year, enter the way of custom doors and windows will together various elite Titans.
Three, the service value chain will improve the doors and windows industry
In the products high degree of homogeneity of the doors and windows industry, to want to distinguish differences between enterprises, service is undoubtedly a good starting point. Along with the Internet line service demand increase, more and more enterprises attach importance to import windows service, and strive to drive product sales service. When the "product driven service" mode will significantly be "service driven product sales model replaced.
Four, promotional activities to develop toward the rational direction
In sales promotion are not industry under the shadow of the promotion as a drive the doors and windows industry straw". But as consumers increasingly mature, the traditional marketing methods have been difficult to ignite the enthusiasm of consumers purchase. In this regard, promotional activities in rational demand will again be "wake up"; therefore, doors and windows business dealers need to rationally treat the changes in the market and consumers, to promote the development of the continuous.
Five, the electricity supplier channels battle more intense
The impact of the Internet has brought to the doors and windows industry is undoubtedly enormous. Although there are a lot of imperfect places in the current mode of windows and doors electricity, but in recent years many doors and windows enterprise or high or low involvement electricity supplier in the field; those who attempt to through the "miraculous" network to turn the tide of the battle of thinking is no longer any new things in the. In 2016, in addition to the typical network marketing, business sales channels are also gradually diversified. With sales and service for the value demand of the doors and windows industry will be more in-depth look at the development strategy of their electricity supplier. In the electricity consumption rational at the same time, more companies will choose to use the Internet for counseling under the line of traffic, to maximize the role of the Internet propaganda. At the same time, the consumer demand for product experience also made to take refuge in the electricity business tribe, the doors and windows business began to improve the layout of the line to better respond to the challenges of the future. Therefore, the outbreak of Internet sales channels for war should be imminent.
Six, innovation is the motive force of the development of enterprises
With the deep understanding of the "two innovation" concept, innovation is bound to break the siege of the main force of enterprises "". If 2016 of enterprises in the doors and windows and doors and windows dealers still hold the static model of development and "passive" sales of thinking, then under a be eliminated will be directed at the person. Today, doors and windows enterprises urgently need some innovative "strong ship" to circumvent the market's brutal vortex". 2016 China's doors and windows market will be entered a new stage, each brand, manufacturers, dealers need to have more subversive thinking and mode of operation to "break a piece of heaven and earth to develop. Therefore, innovation and change trend.
Seven, the transformation of the home improvement market
Windows and doors enterprises regardless of their size, committed to high-quality, excellent experience of product development design, in foundation engineering stability order, cut not "rendezvous", it should be to Jiezhuang market and order personalized market force. Front facing downward pressure on the economy, real estate high inventories, the quality of doors and windows real emerge to the user, in the "winter" elimination of brand-name products, and heavy, heavy reputation, trustworthiness and enterprises will become the mainstream.
For a lot of doors and windows enterprise transformation field of decoration is perhaps the industry depth development in an effective way, but if some part of the control is not in place, production and construction arrangements can not, to control, it will have serious consequences, ranging from a loss of money, hit the reputation ruined brand.